The Reverse Idea Finder Skill walks you through my reverse engineering method one question at a time, scans Google, Etsy, YouTube, and Pinterest for real search evidence, and hands you a ranked concept plan for your next digital product.
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Free Claude Skill✦One question at a time✦Can run as a weekly scheduled task
A digital product is the solution to a problem, and search engines are where people type their problems. So instead of starting with what you want to make, the Skill starts with what your buyer is already looking for and builds the product backward from there.
This is the Help phase of my HIKE Design™ framework, the first step I teach inside Empowered Business Lab® AI. No topic yet? The Skill starts with a short content pillar warm-up so you have something to search for.
It asks who you most want to help, the number one problem they are struggling with, and what kind of usability tool would help them most. One question at a time, and it pushes back when an answer is too broad.
Together you write 3 to 5 phrases your buyer would type: a short main word, a format search, and a question or two.
With web search on, Claude runs the scan itself across Google, Etsy, YouTube, and Pinterest and reports back what is selling, what people are asking, and where the gaps are. Without it, the Skill tells you exactly what to look for and you paste in what you find.
Every idea is tied to specific search evidence, then ranked by how strong that evidence is and how doable it looks to build first.
It asks which idea feels most doable for you, then sorts the rest into your main product, a free opt-in, and ideas for later.
A concept plan for the idea you chose and a copy and paste summary you can carry straight into building the product.
I prefer spreadsheets. But when I searched the budgeting topics my audience cared about, the results kept showing me that people love budgeting printables, so I built my free opt-in around printables instead of what I would have picked.
Later, the search queries already bringing people to my own website showed me an audience I had never served on purpose: single moms looking for help with a budget. I took a budget spreadsheet I had already validated and reworked it for them. That is reverse engineering. You stop asking what you feel like making and start reading what people are already asking for.
The session ends with two things you can keep: a short concept plan for the idea you chose, and a summary table you can paste anywhere you plan your products.
Before it was a Claude Skill, the Reverse Idea Finder was a custom GPT in ChatGPT. Here is what people said about that original tool, in their own words.
It was amazing how detailed the concept plan was. And I love that it asked me which idea I felt was most doable first. I worked on it, created a product, posted the product and made a sale on it the very next day! So exciting!
I was surprised at how many other new branches I could take for my area of expertise. I thought I had almost tapped out on what new ideas I could come up that were related to the original core offering but I now have another 9 ideas some of which are really easy to implement so thank you!
I thought I already knew my target audience and how to package it but this gpt just made everything so crystal clear!
These reviews describe the ChatGPT version of the Reverse Idea Finder. Individual results vary, and one person's sale the next day is not a promise of yours.
Search behavior keeps moving after your first session. When you finish, the Skill offers to write a weekly scheduled task prompt for you, built from your own customer, problem, and keywords, so Claude keeps watching your topic without you starting over.
Needs a Claude plan that includes scheduled tasks. The Skill itself works in any Claude chat.
No. The method starts with the person you want to help and what they search for, not with your follower count. If you do have an audience, asking them directly is a strong signal to add later, and the Skill will tell you so.
Yes. Tell it you are stuck and it starts with a short warm-up: your three main content pillars, the subtopics inside one, and the very first thing someone would search when they realize they need help. That first search becomes your starting point.
If web search is turned on in your Claude chat, the Skill offers to run the scan itself and reports back what it finds. If not, it tells you exactly what to look for on Google and Etsy and you paste in what you see, messy is fine. Either way, it never makes up search data. It also suggests you do at least one search yourself, because Etsy and Google's People Also Ask often do not come through fully in a web search.
It is the same reverse engineering method, rebuilt as a Claude Skill. It keeps the parts people loved, like being asked which idea feels most doable before anything gets planned, and in Claude it can run the search scan itself when web search is on, then keep watching your keywords as a weekly scheduled task.
No, and I would not trust a tool that did. It shows you the evidence that people are searching for something and helps you pick an idea you can finish. A live search through Claude is a sample, not the full picture, so check the results on each platform yourself before you build.
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